"Fiammifero" which means fire flame is a photograph by Chema Madoz. In this photo as we can see the wood design and a single burned matches is used to display matches' flame within the wood which looks real; the only way to tell it isn't real is because we KNOW that it is not. The artist stands for unusual photography or i rather say usual objects combined unusually to form a new perception of reality. Madoz's photography depicts exactly what we are asked to do in our photography project. His compositions are unique and his perspective on everyday objects is exclusive and distinctive.
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